The Pirelli brand is known as an icon of technology and excellence. It is a name that stands for a premium, high-end style with an Italian heritage all underlined by the company’s dominant position as a supplier to luxury car manufacturers. The fame of the Pirelli name and brand also stems from its involvement in multiple activities beyond tyre manufacturing. It has a record of 110 years supporting motorsport, it sponsors multiple sports – from the Italian football teamInter Milanand America’s Cup winnerEmirates Team New Zealand, to theLos Angeles Dodgersbaseball team – and it has a commitment to the arts and culture represented by the Pirelli Calendar, the Pirelli Foundation and Pirelli HangarBicocca, one of Europe’s largest exhibition spaces for contemporary art. The company is also involved in numerous initiatives for the community.